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Germ-killing gum anyone? Mentos Pure Fresh gum, launching next year, will include green tea extract that kills the bacteria that causes bad breath. Eclipse, meanwhile, has been assassinating germs, using magnolia bark extract as its weapon of choice, since its relaunch this summer.
These germicidal gums are part of the growing functional-gum category. Sales of such products, which do everything from mask breath to whiten teeth, are expected to surge 8.9% to $376.1 million this year, per Euromonitor, Chicago.
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