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Gearing up for St. Patty’s, Guinness’s latest campaign aims to school the less socially adept among its male clientele on the basic interactions they might be required to perform while out drinking on what it dubs “the friendliest day of the year.” This “Man Hug” spot, cut by Abbott Mead Vickers BBDO, focuses on the “’A’ frame” embrace, whereby the two dudes assume an awkward posteriors-out posture to ensure ample clearance between their respective junk.
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