Gtech's Laverty Is a True 'Gamer'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Cornelia “Connie” Laverty, svp and CMO at gaming and lottery technology firm Gtech, was bitten with the bug as a youngster in County Cork when her parents won the equivalent of about $400 in the Irish lottery.

That experience, she said, taught her that the lottery is an “aspirational industry. It’s the one place where you can lay down a dollar and buy dreams.”

At the age of 17, Laverty followed her own dream to America.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in