GTE 'Net Unit Assigns Branding

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Continuing its winning streak with clients serving the e-commerce marketplace, Mullen has been tapped to create a brand position for online service provider GTE Internetworking, according to sources.
Billings for GTEI at the Wenham, Mass., agency could top $50 million, sources said.
Mullen executives declined comment, and client representative Jan Ledbetter did not return calls at press time on Friday.
Burlington, Mass.-based GTEI comprises GTE Internet Services and the former BBN Corp., which 28 years ago developed technology widely viewed as the forerunner to today’s Internet.


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