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GTE Network Services has launched a major new customer drive with the help of BSMG Worldwide/Southwest.
Entitled “Look to GTE now,” the promotion lets customers test drive up to 15 advanced calling services, such as call forwarding and voicemail, for 99 cents during a trial month.
Don Adams, who played Maxwell Smart on the 1960s sitcom Get Smart, is the voiceover for an animated television spot and three radio commercials. In addition, the campaign includes print, outdoor, direct mail and telemarketing components.
The effort is billed by the agency as the single largest promotion in GTE’s history.
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