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CHICAGO Brian Heffernan, former president of J. Walter Thompson, has been hired as executive vice president of Gerbig, Snell/Weisheimer, one of the largest independent healthcare advertising agencies, to help the shop expand its consumer marketing business.
Heffernan will lead the Columbus, Ohio, shop’s consumer group, which will focus on attracting and serving accounts that relate to health and well-being, agency executives said. This type of business may include direct-to-consumer advertising for pharmaceutical products, marketing for over-the-counter products, marketing for health-service companies including hospitals and long-term care facilities, and working with general-market companies developing brands that appeal to today’s health-conscious consumers.
Heffernan,
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