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LOS ANGELES After rebranding itself as GSN, the entity formerly known as the Game Show Network is launching what it said are its most aggressive consumer and affiliate promotions to date.
The “GSN Gimme Games Giveaway” effort is part of the Santa Monica, Calif., network’s estimated $5 million rebranding effort. Sponsored by Allegro, the promotion is meant to showcase the network’s original programming and rebranding. It includes local ad sales tie-ins and game-related prizes for national and local winners.
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