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NEW YORK Pharma giant GlaxoSmithKline is preparing to consolidate its $1 billion-plus North American media account at WPP Group’s MediaCom, according to sources. The switch is expected to take place in the second quarter of 2008.
In the consolidation, MediaCom would roughly double the amount of GSK media planning it now handles. (The shop already has most of the client’s buying chores.)
Several shops now share the account, with MediaCom and Havas’ MPG handling most of the business.
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