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NEW YORK GlaxoSmithKline this week breaks a multi-media corporate ad campaign designed to highlight the company’s “investment in pharmaceutical research and development, and publicizes its senior savings program.”
The ads, via Publicis Dallas, will run nationally on both network and cable TV through 2004 and in various national print publications.
“Scientist” shows Dr. Eliot Ohlstein, head of the GSK’s Center of Excellence for Drug Discovery, Cardiovascular & Urogenital Diseases, talking about of the challenges and rewards of a career in pharmaceutical research.
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