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GlaxoSmithKline has awarded its alli and Smoking Control creative ad chores to TBWA while Grey got Tums, Citrucel and Fiber Choice, the company announced today.
Omnicom’s TBWA will handle U.S. work for weight loss aid alli along with Nicorette, Nicoderm and Commit-brands that fall under GSK’s Smoking Control umbrella. Arnold, New York, previously handled those accounts.
WPP’s Grey, meanwhile, added Tums, Citrucel and Fiber Choice to its roster of GSK brands including AquaFresh and Sensodyne toothpastes.
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