TiVo has hired Grant, Scott & Hurley to take on its estimated $10 million-plus ad account, sources said last week. The independent San Francisco shop beat three other finalists: Havas’ Black Rocket Euro RSCG in San Francisco; IPG’s Mullen in Wenham, Mass.; and independent Ground Zero in Marina del Rey, Calif., said sources. TiVo last worked with Omnicom’s Goodby, Silverstein & Partners in San Francisco, which did not participate in the review.
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