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SAN FRANCISCO Grant, Scott & Hurley’s strategy in its recently launched initial print work for Blackstone Winery is to retain the client’s boutique image and offer consumers a daily reward.
One of the ads shows a bottle of merlot, with a drawing of a woman relaxing on a couch in the lower left corner. Amid plenty of white space, the minimal copy reads, “Directions: Take off shoes. Stare at feet. Wiggle toes. Contemplate. Appreciate. Sip from glass.”
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