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NEW YORK “If you were asked to face one of the most important challenges of your life in front of millions of people knowing the odds are against you, would you do it?”
So reads copy in a TV spot seeking to drive viewers online to www.maryquits.com. The ad is part of a new $18 million campaign for the American Legacy Foundation created by GSD&M in Austin, Texas. Two TV spots and a radio ad drive viewers to the Web site, which chronicles how Mary, actually Tanya Guess, 26, an organizational manager in Washington, tries to quit smoking.
The
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