GSD&M, Southwest Visit American Landmarks

DALLAS The new “Backyard” television spot created by Omnicom Group’s GSD&M for Southwest Airlines represents a departure from previous themes, the agency said.

Scheduled to break during this weekend’s National Football League playoff broadcasts, the commercial shows families participating in typical backyard activities at familiar national landmarks as a folksy tune plays on the soundtrack. At the Grand Canyon, children play on a trampoline while their parents sit at a table shaded by an umbrella. At the U.S.