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Loses Pacific Bell Creative Chores in Consolidation
DALLAS–SBC Communications’ latest agency consolidation and a decision to split creative assignments by brand netted GSD&M new Southwestern Bell assignments but will lead the shop to close its San Francisco outpost for Pacific Bell Mobile Services.
San Antonio-based SBC ended a 30-year relationship with D’Arcy Masius Benton & Bowles in St. Louis, shifting that agency’s assignments to roster shops GSD&M, Austin, Texas, and Goodby, Silverstein & Partners, San Francisco. GSD&M assumes DMB&B’s work for SBC’s Southwestern Bell; Goodby takes over the Pacific Bell unit.
DMB&B handled creative development and media planning for consumer services including CallNotes, Call Waiting and additional phone lines.
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