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LOS ANGELES Omnicom’s GSD&M Idea City has hired Tony Rogers from Wal-Mart. He joins the Austin, Texas-based shop on Aug. 11 in a senior executive role, though his title has not been determined.
Rogers, Wal-Mart’s vp, advertising since 2005, began working with GSD&M in 2003 when he was part of the Frito-Lay team that hired the agency on Tostitos. Rogers continued his working relationship with the agency during his Wal-Mart tenure.
“GSD&M believes, as I do, that great brands and great organizations have a higher purpose that drives everything they do,” said Rogers in a statement “I’m so proud to have been a part of the transformation at Wal-Mart.”
Rogers
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