GSD&M Goes Weekly With Us in Relaunch Effort

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Print Ads, Radio Spots to Change With Each Issue of Magazine
DALLAS–GSD&M unveils a new ad campaign this week to accompany the much-ballyhooed relaunch of Us Weekly.
The $2 million print and radio campaign takes its cue from the magazine, with a topical theme that changes weekly. For the first ad, appearing in trade magazines on March 27, a photo of rapper Puff Daddy is shown in upper and lower segments of the ad, along with the words, “Rap” and “Rap sheet.”




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