GSD&M Goes on Tour With Nike

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TV Spots Showcase PGA Tour’s ‘Farm League’ for Pro Golfers
DALLAS–GSD&M has created two television spots to generate interest in the PGA Tour’s six-year-old Nike Tour and to solidify its image as a proving ground for new golf talent.
The 30-second commercials, slated to break in the next month, will air during Nike Tour tournament coverage on ESPN and the Golf Channel, according to GSD&M account supervisor Kent Simon. The spots are also provided to organizers in local markets where a five-second event-specific plug can be added.
Tom Gilmore, senior vice president and creative director at GSD&M in Austin, Texas, said the commercials are designed to inform fans that the Nike series is part of the PGA Tour family, made up of the PGA Tour, the Senior PGA Tour and the Nike Tour.
Gilmore said the spots reinforce the Nike Tour’s status as “kind of a farm league for up-and-coming golfers who don’t have...






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