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SBC Pulls $80 Mil. Buying Account From Carat in Consolidation
CHICAGO–SBC Communications is consolidating the $80 million Ameritech media buying account at GSD&M, the client confirmed.
The Austin, Texas, agency already handles buying for SBC’s Southwestern Bell and Pacific Bell units. With Ameritech added, total billings are some $300 million. GSD&M is also lead creative agency for Southwestern Bell.
The Ameritech business will move from Carat ICG, which won it in 1997, in 90 days.
GSD&M’s 36-person Chicago office is expected to add 10 staffers and will share the business with Austin.
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