Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS GSD&M has launched a trade campaign for AARP that promotes the association’s membership as viable to marketers and its publication as a way to reach that important target.
“It’s our contention that media buyers and magazine advertisers tend to discount the over 50 crowd as a legitimate audience,” said Eric Webber, a representative of the Austin, Texas-based Omnicom shop. “They’re making a mistake by overlooking this group and ignoring this group as a considerable force.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in