Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Georgia-Pacific, the manufacturer of paper products and building materials here, has launched a major initiative targeting Hispanic construction workers in several markets.
The campaign, which rolled out this week in California, Georgia, Illinois, Texas and Florida, features radio and print advertising as well as a series of grass-roots events, a dedicated Web site (www.gpamigos.com) and a telephone help line in Spanish called “Amigo.”
Atlanta-based Hispanic agency Grupo Mas developed the strategy behind the campaign, which features the tagline “Ayudandole a construir mejor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in