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Coming off a year of double-digit revenue growth, the New York office of Droga5 is ramping up its new business efforts with an account leader taking charge.
Mike Densmore, a group account director on Kraft Foods, has assumed the role of head of business development. He succeeds Olivia Legere—who’s shifting to group account director. In his new role, he reports to CEO Andrew Essex.
Densmore, 42, has agency and marketer-side experience, having worked as chief marketing officer at Integrated Beverage Group before joining Droga5 in October 2010.
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