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BOSTON Independent Grove Marketing this week broke a viral campaign for American Skiing Co.
The effort encourages skiing and snowboarding enthusiasts to pass along the link to the Web site www.skierintervention.com to friends who are infrequent skiers. Online banner and radio ads and e-mail blasts promote the All for One Season Pass, which gives skiers access to all of American Skiing’s East Coast mountains: Killington and Mount Snow in Vermont, Sunday River and Sugarloaf in Maine and Attitash in New Hampshire.
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