Grouse Tour Leads Carr's Crackers to Decker

Connecticut ‘Micro-Agency’ is Biscuit Maker’s First U.S. Shop
BOSTON–Decker has added another European import to its client roster. In addition to touting Scotland’s Famous Grouse Scotch Whiskey, the Glastonbury, Conn., agency will promote the U.K.’s Carr’s crackers.
The upscale crackers and cookies are distributed in the U.S. by Keebler Foods Co. under a licensing agreement with United Biscuits of England.
Decker became Carr’s first U.S. agency of record after a review that included three other undisclosed agencies.