Groupon Wannabe PeopleDeals Pitches Improved Dealmaking

Discounts get better the more they are shared

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Another Groupon clone is set to hit the market, though this one promises better control for merchants and better incentives for consumers.

PeopleString, a two-year-old startup that manages a social media-centric affiliate program, has launched PeopleDeals, a group coupon product that employs what the company claims is a unique, proprietary sharing technology.

That technology platform, ShareItUp, is designed to induce consumers to share coupons with more people. The more frequently PeopleDeals offers are shared, the more valuable they become.

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