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WPP’s GroupM has been awarded a global media contract from the Chengdu Municipal Government to promote the image of Chengdu, China.
The campaign will initially cover Taiwan, Hong Kong, Japan, Korea and the United States.
The assignment includes global media planning and buying, consultancy and evaluation services.
“GroupM’s media communications strategy, insights and deep understanding of our city have impressed us greatly in the past and we are confident that they will do a great job for Chengdu,” said He Huazhang, president of the publicity department of the Chengdu Municipal Committee.
“We
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