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Search advertisers should expect inflated prices for a short period as Microsoft begins integrating Yahoo Search onto its own search platform, according to an analysis conducted by GroupM Search.
Microsoft has promised to complete the transition by the end of October, at which point Bing should power all of Yahoo’s search queries. In the coming weeks, advertisers should brace for cost-per-click (CPC) increases of up to 78 percent above current Bing costs for top branded keywords.
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