In a move underscoring the rapid growth of digital media in marketers’ communications, GroupM named Ari Bluman chief digital investment officer for North America, a new position at the WPP company.
Bluman joins GroupM from Real Media Group, a unit of WPP’s 24/7 Media , where he has been president, North America since 2008. At Real Media, Bluman was responsible for North American business development, ad operations, sales and client services. Bluman has been at 24/7 in various roles since 1997.
Bluman reports to GroupM chief investment officer Rino Scanzoni who said, in a statement: “Ari’s job is to synchronize and direct our agencies’ investment leaders in North America and harmonize our approach to the markets in both inventory and the data which informs our investment strategy for individual clients.”
Bluman’s appointment comes a week after Rob Norman, the chief executive of GroupM Global, was named chief digital officer of GroupM Global, a new role at the parent of WPP media networks Maxus, MEC, MediaCom and Mindshare.