GroupM Entertainment Names Adam Pincus to Programming Role

Assumes new job after nearly 6 years at MediaCom

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Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici.

In his new job, Pincus becomes evp of programming and production for North America. The position is new and puts Pincus in charge of creating programming for TV and digital properties that GroupM Entertainment invests in.

In a statement, Tortorici described Pincus as a "seasoned entertainment executive with all the skills necessary to make a valuable contribution to our division as we continue to grow and develop new opportunities for our clients."

At MediaCom, Pincus was a managing partner and director of the agency's branded content arm, MediaCom Beyond Advertising.

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