T&O Group Taps Media Director Robinson as GM

The T&O Group has promoted Dave Robinson from executive vice president and media director to general manager, a new position.

The post was created partially to allow T&O president Steve O’Leary to “focus more on global issues, first and foremost for T&O and secondly for Worldwide Partners,” said Robinson. O’Leary was recently appointed chairman of Worldwide Partners, the Aurora, Colo.-based agency network that was bought out last month by its 90 independent members, including T&O [Adweek, March 26].

T&O’s global plans include growing its public relations and interactive client base, Robinson said.

In addition to leading the new-business charge, Robinson will have a laundry list of internal duties, including staff training, retention and benefits. He will also continue to direct media strategies.

“We’re fortunate to have hired really outstanding media people along the way, and we look forward to growing that portion of the business,” Robinson said. In the past two years, the shop has added two media supervisors below Robinson: Thomas Choi and Julie Adams.

Robinson’s expanded duties follow his efforts in launching a new T&O media planning division, The Media Strategists. He has been at the agency for about two years. Previously he was svp, media director at Doner’s Baltimore office.

While the Irvine, Calif., shop continues to build its roster of retail accounts, Robinson said another goal is to land some automotive work. Efforts in that area will be helped, he said, by the recent addition of Monte Zator as evp and partner.

Prior to joining T&O earlier this year, Zator served as vp of marketing for online car-buying site Autobytel.com [Adweek, Jan. 8]. He also worked on Nissan at TBWA\Chiat\Day and on Toyota during a stint at Saatchi & Saatchi.

The T&O Group has more than 70 employees and claimed 2000 billings of $65 million. Its clients include Fantastic Sams, Dean Foods of California, the National Association of Realtors and Pioneer New Media Technologies.