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CHICAGO Just in time for Thanksgiving, Jennie-O Turkey Store is introducing a way to ease turkey preparation with a roasting bag that goes from freezer to oven with a new marketing campaign from independent agency Group One.
A television spot from the Minneapolis agency depicts a turkey help phone line where workers have nothing to do, thanks to the company’s new oven-ready product. After a pep talk from an over-eager leader, the workers sit bored in their cubicles.
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