Ground Zero Nabs Anti-Smoking Biz

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The well-dressed men and women and the Marlboro Man cowboys parodied in Asher/Gal & Partners’ anti-tobacco campaigns may be riding into the sunset once and for all.

Just weeks after Asher/Gal—which re-cently changed its name from Asher & Partners—was eliminated from the California Department of Health Services anti-tobacco review, the state last week handed the account to Ground Zero. The budget is $125 million over five years.

This is the Marina del Rey, Calif., shop’s first government account.



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