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To generate excitement for ESPN’s summer X Games, Ground Zero created the graphics for two vans that toured the East and West Coasts. The vehicles, which included monitors showing footage of X Games athletes, stopped at concerts and other locations such as skateboard parks to distribute items like posters, stickers and X Games popcorn boxes. Agency head of design Gregory Beauchamp and copywriter Kristina Slade are shown here in front of one of the vans, which included the Marina del Rey, Calif.,
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