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LOS ANGELES Contessa Premium Foods has launched a print campaign and its first television commercial work via independent shop Ground Zero.
“They hadn’t done much advertising in the past,” said Andrew Gledhill, shop president, “only some promotional stuff on the Food Network.”
The agency here won Contessa without review, though the client “looked at options after several credentials discussions,” according to Gledhill.
“We’re delighted to be working not only in the packaged-goods business but for a local firm as well,” he said.
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