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Virgin Entertainment, which initiated its troubled agency search about four months ago, may be moving closer to a resolution of its $25 million Virgin Megastore review.
Sources said Ground Zero, Marina del Rey, Calif., which handled Virgin’s U.S. launch of its Virgin Cola brand back in 1998, is considered a front-runner because it was personally invited to pitch the account by Glen Ward, Virgin Entertainment Group and Virgin Megastore Online CEO and president.
The shop was asked about a month ago to participate in the second review process, while Leagas Delaney in San Francisco, 120 in Los Angeles and undisclosed others were already vying for the account.
“We’re in the middle of an agency pitch that is expected to be completed next week, end of story,” Ward said, refusing to answer any further questions.
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