Grogan Returns to Coke, Agency Side

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Coca-Cola asked Berlin Cameron/Red Cell to help McCann-Erickson develop a new strategy for Coke Classic last spring, the first meeting between the agencies was so awkward, it “felt like being shipwrecked with sheep,” Andy Berlin recalled. “And maybe we were the sheep.”

Berlin, who launched his New York shop with Ewen Cameron in 1997, credited Bill Grogan with smoothing tensions between the agencies. At the time, Grogan was the point person for all things Coke at McCann and parent Interpublic Group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in