Grocery Group Makes Key Assignment

CHICAGO The Grocery Manufacturers of America has tapped Leo Burnett to design a communications program for its membership to help educate consumers about diet and nutrition.

“Consumers face an onslaught of confusing and often conflicting claims about food and health, so there is a real need for information that is easy both to understand and to implement,” said Richard Martin, vice president of communications for Washington, D.C.-based GMA, in a statement.

The Chicago agency will develop a key, such as a logo or tagline that consumers can use to associate with nutrition. The work could appear on in-store promotions, advertising and corporate Web sites, among other applications.

Billings for the assignment were not disclosed.