CLEVELAND – Pennsylvania House, a LADD Furniture Inc. company based in Lewisburg, Pa., named Griswold, Inc. here its new agency of record following a three-month selection process that started with 12 undisclosed agencies. The account previously was handled in-house. Pennsylvania House spent approximately $1 million last year according to Competitive Media Spending. Griswold will produce a national consumer print campaign, as well as broadcast and print for spot markets.
Copyright Adweek L.P. (1993)
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