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Agency Won the Business in Late ’98 Review
NEW YORK–Griffin Bacal’s first work for HBO Family Channel uses an animated remote control character to tout a service that it says “pushes all the right buttons.”
The work is separate from HBO’s image effort from BBDO here, which uses the tagline, “It’s not TV. It’s HBO.” Griffin, known for its kids’ expertise, won the business late last year in a review, prevailing over two undisclosed finalists; BBDO did not participate.
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