Grey's G2 Adds Digital Shop Refinery

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NEW YORK G2 Worldwide said it has purchased interactive agency Refinery.

The Hatboro, Pa.-based agency becomes part of G2 Interactive, the digital arm of G2 Worldwide. G2 is a unit of Grey, which in turn is owned by WPP Group. Refinery offers site design, search marketing and analytics. The 12-year-old shop’s clients include Campbell’s, Merck and Merrill Lynch. It has 79 employees and generated $21.1 million in revenue in 2006.

Financial terms of the acquisition were not disclosed.

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