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DALLAS Greyhound Lines has launched a review and plans to integrate advertising, public relations and other marketing services at a single shop, the client said.
The Richards Group, a Dallas-based independent that won the account in 2004, is not defending, the agency said.
The names of the participating agencies were not disclosed, but a representative at the client in Dallas said a firm list of contenders has already been determined. A decision is expected early in the first quarter.
Greyhound
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