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NEW YORK MediaCom is partnering with sister Grey Global Group shop WING Latino Group, creating MediaComLatino, a joint venture offering Hispanic media buying services.
MediaComLatino in New York will be led by co-directors Jose Aybar, vice president and managing director of WING Latino Group, and Maria Cueva, vice president and director of joint ventures at MediaCom. Jackie Bird, president and CEO of WING Latino Group, and Jon Mandel, co-CEO and chief negotiating officer of MediaCom, will serve as MediaComLatino’s strategic and operational directors, respectively, a MediaCom representative said.
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