Grey Takes New Shots For Canon

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Grey Advertising will bow the first unified branding effort for all of Canon USA’s cameras in November with a campaign that adds the new line, “What a shot.”
The new theme and campaign evolved from the insight that “pride” and “recognition” are important motivators for all camera users, whether they are point-and-shoot neophytes or professionals, said Hy Rosen, Grey senior vice president, creative director. Rosen authored the campaign with Tony Pugliese, who holds the same title.
Seven commercials slated for network and cable TV revolve largely around slice-of-life scenes in which consumers use Canon’s diverse line of cameras.

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