Grey Shakes Up Western Offices

Crosson, Mooney Named Co-Presidents; MediaCom Gets Media
LOS ANGELES–Grey Worldwide last week announced a reorganization of its West Coast offices aimed at boosting its reputation in both media and creative.
On the media end, Grey’s Western division will now handle all of its clients’ needs through MediaCom, Grey Global Group’s worldwide media network based here and in San Francisco.
“Unbundling the media from the Grey mother ship … gives us the latitude to challenge media agencies like Carat, Initiative and True North,” said John Crosson, who has been promoted from managing director to co-president and chief operating officer in Los Angeles.