Grey Promotes Atlanta Personnel

Grey has solidified its management team here with the promotions of former staff members of 360 thinc.

The New York-based Grey bought Atlanta’s 360 thinc earlier this year following the two agencies’ joint win of BellSouth’s $120 million account.

“We want to work from strength,” said Grey president Mark Goldman. “The experience we’ve secured here allows us to do that.”

Grey has promoted five ex-360 thinc executives. Michael Bald has become senior vice president and chief strategy officer. His experience includes work on Church’s Chicken, Hardee’s and Texaco.

Dianne Brice has been named vice president of creative services, reporting to chief creative officer Joel Babbit, and Gary Langley has become vice president and controller.

GCI Group, Grey’s public relations division, has promoted Kerry Hendry to vice president of media relations and Amy Parrish to vice president of integrated strategy.

As a result of the BellSouth victory, Grey recently held a two-day job fair in Atlanta to hire new employees to service the account. According to Goldman, the agency filled 25 positions.

Grey’s first advertising for BellSouth breaks this month.