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Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said.
Lean Cuisine's media spending totaled about $30 million last year, down slightly from almost $33 million in 2012, according to Kantar Media.
Grey execs declined to comment, referring calls to reps at Nestlé, who did not respond to inquiries.
360i is thought to have been named Lean Cuisine's lead digital agency.
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