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After a six-year run, Grey Advertising resigned E*Trade after the client said it was launching an agency review. An RFP went out this week as the first stage of the search. It could not immediately be determined which outside consultant is handling the process.
In 2012, E*Trade spent $112 million in measured media, according to Nielsen.
The review comes after the discount broker replaced Nick Utton, the CMO who worked with the agency on its successful talking baby campaign.
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