The Wonderful Company has hired Darren Moran as chief creative officer for its in-house Wonderful Agency team, effective May 1.
Moran replaces Stephen Krauss, who is leaving the company after joining the agency last May from Grey New York, in the role. Moran will be tasked with directing the agency’s creative team across its brand roster, which includes Wonderful Pistachios, POM Wonderful, Wonderful Halos, Fiji Water and Teleflora, while reporting to Wonderful Agency president Michael Perdigao.
“Having Darren back at Wonderful is a real coup,” Perdigao said in a statement. “His energy, enthusiasm and unbounded creativity were invaluable last year when he consulted for us as Acting CCO, particularly in developing our irreverently impactful Wonderful Halos campaign, ‘Good Choice, Kid.'”
“Darren is an incredible talent who, over the past 26 years, has earned his reputation as one of the best creative minds in the ad industry, and his innumerable talents will be put to good use as he helps us craft innovative, effective campaigns for our high-quality, healthy brands,” he added.
Moran arrives at Wonderful Agency from Grey New York, where he has spent the past year as head of innovation and also founder and creative lead for Grey Adventures, the agency’s incubator for revenue-generating tech, product and entertainment intellectual property. At Grey, he worked with brands including Ally Financial, Canon and Haagen-Dazs. He has previously served as a chief creative officer with Havas and FCB, and as a consulting executive creative director with BBDO New York, after spending 13 years as global executive creative director with Y&R. In December 2014, he founded a content creation studio called Gotham Bacon Concern, working with brands including The New York Times, KIND bars and JP Morgan.
“Being able to come back to lead and support this amazing team working on such iconic brands is a once-in-a-lifetime opportunity,” Moran said in a statement. “Wonderful products are fun, healthy and simple, so all the ingredients are there for big ideas, innovative storytelling and new forms of brand entertainment and content.”