WIESBADEN, GERMANY – Henkell & Soehnlein launched its first sparkling wine, Castens SC Light. The new product, to be handled by Grey subsidiary, Gramm/Dusseldorf, contains only 5% alcohol, half the amount in traditional sparkling wines. A nationwide poster and radio campaign will be launched in the next few weeks.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity