Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WIESBADEN, GERMANY – Henkell & Soehnlein launched its first sparkling wine, Castens SC Light. The new product, to be handled by Grey subsidiary, Gramm/Dusseldorf, contains only 5% alcohol, half the amount in traditional sparkling wines. A nationwide poster and radio campaign will be launched in the next few weeks.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in