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NEW YORK Grey Goose Vodka this week breaks a series of TV spots featuring a bartender offering advice on love, life and drinking responsibly.
The effort, via DeVito/Verdi, New York, includes five 15-second spots with the tag, “Rated the best-tasting vodka in the world,” which the New Rochelle, N.Y., company said is based on data from the Beverage Tasting Institute.
Campaign spending was not given. Grey Goose spent about $8 million on advertising in 2003, per TNS Media Intelligence/CMR.
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